The Transition Pathway for a More Resilient, Digital and Green retail sector in Europe

On March 12th, at the European Commission DG Grow High-Level Conference on Retail, our Skills4Retail representatives were at the launch of an important initiative for the retail sector in Europe. The Transition Pathway for a More Resilient, Digital, and Green Retail Ecosystem aims to tackle the challenges and capitalise on the opportunities within the EU retail sector through a comprehensive and collaborative approach.  

Skills4Retail Partners

The Transition Pathway will improve the retail sector in Europe in some specific areas: 

  1. Resilience and Regulation:

Improvement of Retail Regulatory Frameworks: Initiatives to ensure a level playing field between online and offline retail and support innovative business models. This includes the assessment and reduction of unjustified restrictions on retail operations, leveraging the Retail Restrictiveness Indicator (RRI) for monitoring and revising regulatory measures to reflect ecosystem developments​​. 

Single Market Functionality: Emphasis on enforcing Single Market rules, reducing administrative burdens, and ensuring fair competition. Strategies to address territorial supply constraints and the role of European Retail Alliances highlight the focus on fostering a competitive and resilient retail ecosystem​​. 

  1. Digital Empowerment:

Investment in Infrastructure: Highlighting the necessity for advanced digital infrastructure, such as broad 5G and internet connections, to facilitate the digital transition of retail. The proposal encourages exploring the role of AI, enhancing data access and security, and sharing best practices on digital transformation​​. 

  1. Green Transition:

Eco-friendly Initiatives: Prioritising investments in green technologies, eco-renovation of stores, and developing infrastructure for waste management and recycling. It underscores the importance of incentives for repair, second-hand markets, and reducing packaging waste. Furthermore, it advocates for collaboration along the supply chain to provide consumers with sustainable choices and improve overall ecosystem sustainability​​. 

  1. Skills Empowerment:

Large-scale Partnership on Skills: Fostering collaboration to address skills shortages and future needs, promoting retail as an attractive workplace, and ensuring life-long learning and upskilling opportunities. This includes engaging in initiatives like our own Skills4Retail project to map skills and develop concrete training paths​​. 

  1. Investment and Funding:

Accessibility to Funding: Emphasising the need for information on funding opportunities, simplifying application processes, and providing technical assistance to retail SMEs. This action aims to support investments crucial for the green and digital transition of the retail sector​​. 

  1. Social Dimension:

Fair and Just Transition for All: Ensuring the transition considers the needs of businesses, workers, and consumers alike, promoting CSR, ensuring fair trading practices, and protecting consumer rights. This includes focusing on revitalising urban and rural retail spaces and supporting SMEs through innovative approaches and digital tools​​. 

For more information about the transition pathway, please refer to the following article published by the European Commission: A transition pathway for a more resilient, digital and green retail ecosystem 


By addressing these areas comprehensively, the Transition Pathway for Retail aims to enhance the competitiveness, sustainability, and resilience of the retail sector in Europe, benefiting businesses, workers, and consumers alike.  

The Skills4Retail project is proud to contribute to this ambitious new initiative! 



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We are thrilled for your participation. Members of the Skills for Retail shall be reaching out to you for next steps to be engaged in the Alliance.

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